All in Press

Press Release on Nosh.com

The trend of providing healthy substitutes to childhood classics is taken to a whole new level with the launch of Wundernuggets from Crafty Counter. This Austin based food startup has recently launched their signature product Wundernuggets into all locations of Central Market, the upscale grocery chain owned by HEB. 

Crafty Counter Featured on GoTexan Publication

Hema Reddy and Crafty Counter (previously known as Sneaky Apron) featured in statewide publication of GoTexan. GO TEXAN represents Texas agri-business on state, national and international levels by building recognition for the GO TEXAN mark and helping people find Texas products. It celebrates, promotes and supports the business savvy and plainspoken grit Texas agriculture that is known for throughout the world. 

Making Savory Oatmeal with Fox 7 News Austin

Hema Reddy has a blast recording this cooking segment with the wonderful host Lauren Petrowski for Good Day Austin. She made savory oatmeal that's a great breakfast, lunch or dinner! Thanks to the beautiful kitchens at the Sustainable Food Center - it was a wonderful experience for all! 

Hema Reddy Visits NBC KXAN

Hema Reddy, our founder visits NBC KXAN Studio 512 to have a chat with Amanda Tatum. She shares her beliefs on how cooking can be easier and healthier for families by getting smarter in sneaking in good ingredients into everyday meals such that they taste good for picky palates. Amanda also tasted some of her creations on set and shares her review.